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Use Google AdSense and AdWords to Drive Significant Additional Revenue

Google AdSense is a free program that helps you earn revenue by displaying relevant ads on your site. And, AdWords, as you know how effective AdWords can be in driving traffic to your website and how it can turn curious visitors into regular customers. But since not every visit leads to a sale, wouldn’t it be great to have other ways of making money from those visits? Here’s how:

“DesignerApparel, an AdWords and AdSense client has had great success using these two products together. DesignerApparel offers premium designer clothes at affordable prices. They implemented AdSense for Content and AdSense for Search and specifically targeted certain pages within their site. They had complete control over what types of ads appeared.

“We’ve come to think of AdSense revenue as a partial but instant rebate on our AdWords investment,” said Dominic Ang. “While we were initially concerned about potential cannibalization, we’ve found out that using certain spots for AdSense such as the end of a page or in exit pages can drive significant additional revenue with no loss in our core e-commerce revenue.””


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