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Urchin 6.5 now features AdWords integration

Google released Urchin 6.5, that can now automatically pull your AdWords cost-per-click data and integrate it into your reports, giving you the same kind of powerful search marketing analysis found in Google Analytics. Simply log in to Urchin 6.5, enter your AdWords account information and save it. Urchin will tap into the AdWords API on a daily basis, process your data, and build your reports. The cost data and ROI metrics you need to optimize your AdWords spend will be ready in Urchin anytime you need them.

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