diTii.com Digital News Hub

Sign up with your email address to be the first to know about latest news and more.

I agree to have my personal information transfered to MailChimp (more information)


Ubisoft’s Multi-country Reach and Frequency Study for “Michael Jackson: The Experience” Video Game Now Available

For the launch of their video game, “Michael Jackson: The Experience”, Ubisoft ran a multi-media campaign in the UK, France and Germany with Google.

The research conducted with GfK and MarketingScan, seeks to understand the overall impact of each media and YouTube formats in the mix-media in terms of reach and frequency. It also examines the incremental impact of YouTube in terms of reach, frequency and profiles.

Key findings from the study:

  • YouTube can drive incremental reach for your campaign.
  • YouTube Masthead maximises incremental reach of YouTube, especially among core target groups aged 16-34.
  • YouTube can optimise cost-efficiency of cross-media campaigns.
  • A longer YouTube schedule – achievable with alternative formats (ROS, Pre-roll) – will help maximise reach potential of YouTube over four weeks and allow a greater cost-efficiency.

Here’s the complete study:

Download the full study here.

[Source: Google Barometer Blog]

Share This Story, Choose Your Platform!

Get Latest News

Subscribe to Digital News Hub

Get our daily newsletter about the latest news in the industry.
First Name
Last Name
Email address
Secure and Spam free...