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Twitter’s ‘Promoted Accounts’ Help You Find More Followers

Twitter hitting the advertising beat full force, with COO Dick Costolo at the IAB Conference in New York launches “Promoted Accounts” which’ll insert the accounts of brands and other services next to normal users in Twitter’s “Who To Follow” feature, which recently replaced an old Twitter mainstay, the “Suggested Users” list.

“Promoted Accounts” will be joining “Promoted Tweets” which serves up tweets against Twitter search and “Promoted Trends” which includes sponsored trends in “Trending Topics” as part of Twitter’s triumvirate advertising initiative.

Liked Promoted Tweets, Promoted Accounts will be algorithmically targeted toward users that’ll be more receptive to following specific brands. If you are a loyal member of PETA, Twitter probably won’t suggest Tyson Foods as a company to follow.

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