Twitter, the microblogging platform announced “Twitter Web Analytics,” a tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites.
“Twitter Web Analytics will be rolled out this week to a small pilot group of partners, and will be made available to all website owners within the next few weeks,” announced Twitter.
The also company announced of releasing a Twitter Web Analytics API for developers interested in incorporating Twitter data in their products.
The product provides three key benefits:
- Understand how much your website content is being shared across the Twitter network
- See the amount of traffic Twitter sends to your site
- Measure the effectiveness of your Tweet Button integration
See the full announcement in the video below:
[Image, video credit: , TechCrunch]