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Twitter “Promoted Tweets” for businesses & organizations to highlight tweets

Biz Stone, Co-founder of Twitter, unveiled a simple service called “Promoted Tweets,” which’re basically ordinary Tweets but those that businesses and organizations want to highlight to a wider group of users. Promoted Tweets is an advertising platform that’s already being used by a handful of companies, including Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks, and Virgin America. It has two phases, which might be described as an AdWords phase and an AdSense phase. The AdWords part is what’s launching first. Marketers buy keywords (on a CPM basis) and their ads show up at the top of Twitter search results pages as sponsored tweets. According to Stone, “We strongly believe that Promoted Tweets should be useful to you. We’ll attempt to measure whether the Tweets resonate with users and stop showing Promoted Tweets that don’t resonate. Promoted Tweets will be clearly labeled as ‘promoted’ when an advertiser is paying, but in every other respect they will first exist as regular Tweets and will be organically sent to the timelines of those who follow a brand. Promoted Tweets will also retain all the functionality of a regular Tweet including replying, Retweeting, and favoriting. Only one Promoted Tweet will be displayed on the search results page.

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