Twitter has decided to expand their business empire beyond US into Europe. The Twitter representatives are known to have visited locations in the West End and properties adjacent to London’s so-called “silicon roundabout”.
The company is under considerable pressure to select an office near “silicon roundabout” — more commonly known as Old Street roundabout — around which the Government has pledged £400m of funding to create a new “Tech City” and encourage US-style innovation.
Twitter’s London office, which will open next year, will be used to head up all the company’s European operations. It’ll primarily be used as a sales office as Twitter strives to turn its popularity into cash via advertising and sponsored tweets. At present adverts are only sold on a global basis, but it is understood that there’re plans to sell space on a country-by-country basis.
A Twitter spokesman said: “There were a few of us in London this week. We’re considering London and other European locations to create an initial and small presence in 2011.”