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May252018

Twitter Only Certified Advertisers Allowed to Run Political Ads, Intro New Election Labels

Enforcing a stricter policies for political advertisers for clear and transparent disclosure with more details for political campaigning ads in the United States, Twitter on Thursday launched a new “Political Campaigning Policy” along side new labels for specified candidates running in the 2018 U.S. midterm general election.

The policy update aims to offer clear insight into political content as well as those running political advertising campaigns ads will now have provide self-identify and certify that they are located in the U.S.

In addition, candidates, committees ad individuals are required to provide their FEC ID, and non-FEC registered organizations and a notarized form. This information will be validated by a letter that Twitter will send to the registered mailing address provided.

Advertisers are also not allowed now to target political ads to foreign nationals identified as being in the U.S.

Twitter handles for political campaigning advertising are now required to have profile photo, header photo and website consistent to be with its online presence and a website address with valid contact information must be included in Twitter bio.

In this picture you can see a visual badge and disclaimer information on political promoted content from certified accounts:

Visual Badge with Information on Political promoted content on Twitter

In near future, Twitter will make it easier to identify political campaigning ads, who paid for them, and whether it was authorized by a candidate through a “visual badge” and “disclaimer” information on promoted content from certified accounts.

In addition, the company also has introduced U.S. election labels, that carries relevant information about a political candidate, including office the candidate is running for, state the office is located in, district number (when applicable). The label with an identifiable small icon of a government building will appear on the profile page of a candidate and alongside all Tweets sent or Retweeted by the account everywhere “tweets are visible – including Tweets embedded off of Twitter.”

Labels will appear after May 30 on the campaign Twitter accounts of candidates running for state Governor, or for the U.S. Senate or U.S. House of Representatives, during the 2018 U.S. midterm general election.

An example image below of new Twitter labels:

US Election Twitter Lables

That’s not all. soon a new ‘Ads Transparency Center’ coming out this summer is designed to provide insight into all ads running on Twitter, with even more details on political campaigning ads, including ad spend and targeting demographics.

And, lastly Issue ads will now fall under a separate policy that is mindful of the inherent difference between political and issue-oriented advertising campaigns.

The new policy will come into effect later in the summer.

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