Twitter with American Express launched a new “self-serve” ad program. “In a promotion with American Express, Twitter offering a $100 credit for free advertising to the first 10,000 businesses that register — you just have to be a American Express cardmember, or a merchant who use Twitter to tweet business news and updates to their followers and who actively engage with and respond to other Twitter users through Mentions, Retweets, and Replies.”
This program is only available to businesses with a U.S. billing address that have never advertised on Twitter.
Twitter is currently working with 3,000 advertisers. To be eligible, you must register the Twitter account for your business to be considered for the free Twitter advertising. If your business has more than one Twitter account, you must register each account separately.
This new advertising solution for small businesses is set to launch at the end of March.
Also, the new Twitter which was available since December last year to mobile phones, via the mobile web, Twitter for iPhone and Twitter for Android, is now available to all on web Twitter.com. The new Twitter comes with following features:
Click any Tweet in your timeline to expand it to see photos, videos, retweets, favorites, and more.
Twitter.com shortcut: You can quickly close all expanded Tweets by pressing “L” (as in Larry) on your keyboard.
Connect is your way to keep conversations going. It’s the place to see who has followed or mentioned you, or retweeted or favorited one of your Tweets.
Twitter.com shortcut: Type “GC” (as in “Go Connect”), to jump to the Connect tab.
Discover lets you tap into a stream of useful and entertaining information, customized just for you. When you use Discover, you’ll see results reflecting your interests. These are based on your current location, what you follow and what’s happening in the world.
Twitter.com shortcut: “GD” (as in “Go Discover”) takes you to the Discover tab. If you want to go directly to Activity, enter “GA”.
Embed Tweets on your website by copying and pasting one line of code.
Take a tour of the new experience.
Check out the new Twitter brand pages from accounts like @NPRNews, @Audi and others.
By the way, you can see more shortcuts by typing “?” when you’re on Twitter.com.