Twitter is in talks to acquire Y Combinator-backed key word bidding platform “AdGrok,” in a deal that is less than $10 million, according to some multiple source.
AdGrok automates the process of bidding on contextual keywords on Google AdWords; Perhaps Twitter could find some use in this for its own Promoted Trends/Tweets?
Twitter seems to be in acquisition mode, most recently dropping $40 million on pro-client Tweetdeck.
In a news releated to Twitter, the company is on the verge on announcing its own built in Twitpic competitor as soon as possible.
Twitter is flinging money around; It just spent $40 million on power user client Tweetdeck which represents 13% of its userbase.
Currently details are not available abut what exactly the photosharing URL shortener will be?. However, Twitter has owned Twimg.com.