Days after, Twitter the micro-blogging phenom said it had accepted a $200 million cash infusion, the company is acknowledging that it literally doesn’t have enough sales people to keep up with voracious advertiser demand.
The “company has signed on more than 80 of the largest brand advertisers in the country.”
“This is a problem worth having,” spokesman Matt Graves told Wired. “We’re excited about facing this challenge.”
Ford, Coke, Microsoft, Google and Verizon are just some of those advertisers, but as Wired points out it is often hard to see these promoted tweets as they are skillfully integrated into the service.
Twitter offers 3 advertising areas Promoted Trends – seems MTV and a couple of movies benefited from those – Promoted Tweets and Promoted Accounts.
“I think advertising on Twitter has tremendous potential if done correctly,” said Phyllis Zimbler Miller, a digital marketing expert at Miller Mosaic. “As long as they do it in a way that doesn’t interfere with the user experience of sharing information.”