Google launched a new family of ad formats called “TrueView Video Ads,” which give viewers choice and control over which advertiser’s message they want to see and when. And advertisers are only charged when a viewer has chosen to watch your ad, not when an impression is served.
“Our first available cost-per-view format is TrueView Video Ads – InStream. We believe offering a cost-per-view video ad model is good for everyone: consumers choose ads more relevant to them; you more precisely find the audiences you want; and content creators continue to fund great content with an ad experience that is less intrusive.
Vewers can choose to skip a video ad after 5 seconds, and you only pay when the viewer has watched the full ad or 30 seconds, whichever is shorter,” explains Google.
This ad format is available for customers in the US and Canada and in limited testing for advertisers in the UK. Soon, you’ll be able to use TrueView Video Ads to increase a video’s view count.
If you’re interested in trying out TrueView Video Ads, contact your account manager today.