The Springboard site, according to Rose, is one of the most used sites on Technet. To help create community and awareness for Windows 7, Rose and his team in part created the Springboard Series Technical Expert Panel (STEP). Microsoft wanted to inspire influencers to host or speak at user groups, conferences, etc., or to write about their user experiences with Windows 7. To do both of these Rose used a tool called TruCast from Visible Technologies, a social media monitoring, measurment and engagement solution. TruCast helps companies listen to and learn what targeted influencers are saying in blogs, social networks, bulletin boards, online user groups, and so on, and actually works as a response platform once those targets are acquired. The TruCast dashboard allows for users to know the degree of satisfaction level of their users.
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