Apple and Disney have teamed up to show off what iAds for the iPad will look like with a Tron Legacy unit that begin to appear today in some iPad apps. “Disney and Apple are excited to debut the “Tron Legacy” iAd as a special preview of iAd for iPad, which launches next year. iAd brings “Tron’s” pulsing energy and vivid graphic style to iPad’s stunning display, creating a truly immersive ad experience,” the joint statement between the two companies reads.
Much like iAds for the iPhone, iAds for the iPad will be heavily based around a rich media experience that makes it seem almost as if you’re in an app within an app. You click on the Tron Legacy banner ad and you’re taken into an ad that takes up the entire large screen of the iPad and shows you options to view Tron videos, see photo galleries, look at character bios, and get music previews (from the popular Daft Punk-scored soundtrack).