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Tribune, Endemol and RAI Realize Digital Media Innovation with Microsoft Solutions

At the 2010 International Broadcasting Conference (IBC), Sept. 9–14 in Amsterdam, Microsoft will exhibit in Topaz Lounge, at RAI Conference Center, — latest industry innovations for the media industry with new media solution frameworks, new efficiencies created through use of cloud services and its new Digital Marketing strategy.

Microsoft announced “several companies that’ve deployed Microsoft products and technologies based on solution frameworks developed for the media and entertainment industry, enabling key business functions, such as digital content management, editorial collaboration, mobile journalism, business intelligence and business partner relationship management. Media and broadcasters have also turned to Microsoft in order to modernize their digital content management systems by lowering the cost of implementation and achieving better total cost of ownership.”


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