To help advertisers easily track and forecast performance of their AdWords campaigns against theri advertising goals, Google today introduces “campaign groups” and “performance targets”.
Campaign group. AdWords advertisers can now package their campaigns [including Video, Display, Search, and Shopping campaigns] into a single campaign group.
To create a new campaign group, first setup two new campaigns, then select “campaign groups” from the left menu, and group those campaigns together to create a campaign group for example called “Holiday Launch”.
Performance target make it easier to monitor and reach your performance goals for each campaign group. Or, instead, “use it to evaluate whether or not your campaigns are working together toward your broader goals.”
To use performance targets, adversiters first need to tell Google about “number of clicks or conversions they want to receive, your budget, and average CPC or CPA.” The team would then show you a single view of how your campaign group is performing against those goals, and what you may likely achieve when the campaign ends.
Google notes, that creating performance targets doesn’t affect how your ads are served or campaign optimization.
You can learn more about campaign groups and performance targets at Help Center.
Google Adsense team just published an infographic to help publishers keeping their site content relevant when web traffic spikes and grow business.
Google Tag Manager and Tag Manager 360! in the latest series of improvements designed to better meet the needs of enterprise customers offering following features:
Workspaces in Google Tag Manager and Tag Manager 360!, which improves collaboration and enterprise workflows in Tag Manager was launched in August
We built Google Tag Manager with the goal of solving tagging problems for our customers: decreasing implementation time so you can focus on the things that matter most to you, reducing errors so you can have more confidence in your data, and speeding up your tags to make your users’ experiences faster, and make the web a better place.
- Environments make it easier to test tags to make sure upcoming tag changes align with your upcoming site changes. You set up as many environments as you need and name per your choice. When publishing, simply choose the environment to publish your changes.
- Malware now automatically detected when tags deployed through containers point to sites where its found. You’ll be notified and the culprit tags will be paused.
- Folders let you organize items such as tags, triggers, and variables into logical groupings.
- Google Tag Manager for mobile apps is now simpler, smaller, and faster and integrated with new mobile app developer platform called Firebase, which provides end-to-end development tools and analytics.
- Tag Manager 360 part of Google Analytics 360 Suite, includes services and support to help you get up and running faster.
In other news, To help you figure out the right products and services available through Google Cloud Platform, a recently published new overview title “Serving Websites” links off to relevant documentation, solutions and tutorials that go deeper into the details.
The guide starts with the idea that you’re probably already running a site and/or understand a particular set of technologies, such as using a LAMP stack or hosting static pages.
The guide covers the following four main options:
Google Data Studio currently in beta is a tool to visualize ecommerce data from multiple sources, such as Google Sheets, BigQuery, AdWords, and others. But being part of the Google Analytics 360 Suite, it’s definitely a perfect visualization tool for Analytics too!.
Google had earlier provided a sample report on Ecommerce data, today to help publisher whose website is supported by ads,offering a sample report with real-world data from a publisher.
In this report, ads are delivered using DoubleClick for Publishers (DFP), as well as the site uses DoubleClick Ad Exchange (AdX), which provides a vast global inventory in real time. Check out the full report here.
Both these report was created using a Google Analytics data source, check this step-by-step guide for a detailed account on how to create Data Studio reports using Google Analytics.
Learn more about Data Studio in the Help Center.
Update 09/20: Google has just posted a new date when Google it will be taking away quality score information. In a Google+ post, it expalined the reason of why they pushed back the date stating:
“To give advertisers more time to review their reports, filters, rules, and scripts that rely on Quality Scores, null Quality Scores will now roll out the week of October 10th, 2016.”