Google TV Ads is a flexible, all-digital system for buying more accountable and measurable TV advertising. Google AdWords Blog announced, that now, you can track website metrics, such as visits, conversion rates and revenue, alongside metrics from your TV Ads campaigns through Google Analytics, including:
- Impressions delivered
- Number of ad plays
- CPM paid
By viewing these metrics together, you can analyze the online impact of your TV campaigns, and use this information to optimize your campaigns as you learn.
How to set it up? To access the TV Campaigns report, you’ll need to link the AdWords account containing your TV Ads campaign to your Google Analytics account. Then, once you’ve run your first TV campaign, the report will automatically appear in your Google Analytics account. From your Analytics account, locate your TV Campaign metrics from the AdWords drop down under Traffic Sources on the left navigation bar.
If you’re new to TV Ads and are interested in starting a campaign, just sign in to your AdWords account and look for the Other Campaign Types link at the bottom of the Campaign Summary page. From there, you can create an TV Ads campaign.
Learn more: Signup for free webinar on June 19th at 10am PDT.