Many noteworthy event can cause a rapid increase in traffic to websites that provide relevant information, and may even cause sites to crash at the moment. While it’s not always possible to anticipate such events, you can prepare your site to handle a sudden surge in traffic, here are Google Webmaster tips:
- Prepare a lightweight version of your sitee; you can then switch all of your traffic over to this lightweight version if you start to experience a spike in traffic. “One good way to do this is to have a mobile version of your site, and to make the mobile site available to desktop/PC users during periods of high traffic,” explains Susan Moskwa, Webmaster Trends Analyst. Adding, Moskwa writes, “another low-effort option is to just maintain a lightweight version of your homepage, since the homepage is often the most-requested page of a site as visitors start there and then navigate out to the specific area of the site that they’re interested in.” Follow these tips for creating lightweight pages:
- Exclude decorative elements like images or Flash wherever possible; use text instead of images in the site navigation and chrome, and put most of the content in HTML.
- Use static HTML pages rather than dynamic ones; the latter place more load on your servers. You can also cache the static output of dynamic pages to reduce server load.