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Tim Cook Addresses Apple As New CEO – Wozniak Talks Post-Jobs

Apple’s new CEO and former COO Tim Cook has addressed the Apple team in the capacity of CEO, after Steve Jobs resignation — ensuring the company and devoted Apple followers that the core principles of Apple will indeed stay the same.

Cook has considerable experience at Apple and in the technology industry as a whole. Having joined Apple in 1998 (after working at IBM for 12+ years) as SVP of Worldwide Operations, Cook’s work ethic and dedication eventually leaked over to the Macintosh division in 2004, and ultimately landed him in a role as COO where he has been since 2007. Cook also said to have filled in for many of the key, day-to-day tasks that Jobs (who was recently on medical leave) would have otherwise performed, giving him not only experience at Apple, but also over a years combined experience as CEO.

Tim Cook’s full address to Apple employees as CEO:


I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I’ve ever made and it’s been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve’s optimism for Apple’s bright future.

Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve’s ongoing guidance and inspiration as our Chairman.

I want you to be confident that Apple is not going to change. I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that–it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.


In other new releated to Steve Jobs, BYTE.com editor Gina Smith, who co-authored “iWoz: How I Invented the Personal Computer and Had Fun Along the Way”, briefly interviewed Wozniak yesterday who said that “Steve needs now to just have some ‘Steve time’. He deserves it”. The Woz doesn’t think much will change in Apple’s DNA following the leadership change. He said:

You’ve got to remember. He was surrounded by great, great people at Apple … and those people are still there. I don’t think the core Apple culture will change because of (Jobs’) leaving, not for a long time. Apple is set up. It just needs to stay financially responsible.

Wozniak told The Next Web that he wasn’t close enough to the Silicon Valley luminary to “tell you what his reasons were for resigning”, adding this on Apple’s culture of secrecy:

A lot of people have been hurt by it when they’ve been affected, but I’m totally behind it. I like to have new products developed without being influenced by outsiders. It’s been one of the greatest things for Apple’s success.

Woz also said this about the post-PC, post-Jobs Apple:

He’s probably going to be remembered for the next 100 years as the best business leader of our time. He will watch the company for a while, hope its on such a good track. For a company as large as Apple, corporate culture doesn’t change overnight. The quality of the people doesn’t change.

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