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ThinkTech: Wireless 2.0 Shopper by Google

Lady Gaga isn’t the only one creating a ruckus about ‘Telephones’ these days. “Google and Compete are sharing their latest research findings on cell phone and smart phone shoppers on April 20th, at 2pm EST/11am PST, for ThinkTech: Wireless 2.0 Shopper. With so many choices, how do consumers make wireless telephone purchase decisions? How do they shop online, and how can marketers effectively command their attention? For answers to these questions and more, join Compete’s Mobile & Wireless expert, Danielle Nohe, and Google Tech Industry Account Planners, Megan Runser and Marl Gatchalian. Cover: How to reach and influence the consumer within this competitive marketplace; Strategies that drive new customer acquisition; The role Search plays in the wireless research process, from query to purchase,” notes Google.

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