Think Insights with Google, launhced on April 27, this year, a information and resource hub for marketers, is now out of beta and sporting a playful new look, helpful tools, more studies, the latest trends and exciting videos, announced Google.
“Here you will find a selection of the research, insights and ideas — from both inside and outside of Google — that informs our strategies, decisions, and products. There are videos, articles, research reports, inforgraphics, video interviews, statistics and studies designed to bring you everything from high-level inspiration to deck-ready data points. Consider this your digital cheat sheet,” read the site description.
“If you only have a few minutes to spare, try playing with our new “Real Time Insights Finder tool.” With just a few clicks you can spot emerging trends and gain valuable consumer insights, all in real time. For example, the most popular video in common among males 25-34 in Italy and the U.S. is the Official Call of Duty: Modern Warfare 3 game trailer,” reveals Laura McClung, Ads Marketing.
One such tool, “Insights for Search,” is similar to Google Trends or Ngram viewer. It gives users the ability to enter search terms, filter by search type (Web, image, news, product,) filter by geographic region and date, and download them as CSV text files for integration into databases or spreadsheets.