A new Yahoo! study called “Mobile Modes: How To Connect with Mobile Consumers” reveals people’s mobile usage groups into seven types of activities or modes: Connect, Search, Entertain, Manage, Inform, Shop and Navigate.
“The Yahoo! study found that the way users consume on their mobile device mirrors the modes with which users consume on their PC. The Mobile Internet makes people feel more connected – to others, to content, to stuff they need to know. Not surprisingly, the most popular mobile mode, representing 38% of mobile activity time per day, is Connect which includes the ubiquitous social networking sites like Facebook and Twitter, as well as email and instant messaging. People spend roughly 18 minutes each day connecting with family, friends and associates via their mobile phone,” notes Yahoo.
“The next most popular mobile modes were Search and Entertain at approximately 15percent of mobile time each, followed by Manage and Inform at around 10% apiece. Shopping and Navigate represent the two lowest activity modes with single digit time allotments. Yahoo! also looked at how this relates to PC Modes in another study that we conducted. While somewhat different we see that mobile behavior is really an extension of PC behavior with roughly similar scores,” added Yahoo.
Chech out the inforgraphic below:
[Source: Yahoo Advertising]