On Jan’27, this year, Apple unleashed the iPad, the latest and most advanced tablet computer. About the size of a magazine and lighter than the summer issue of Vanity Fair.
iPad apps quickly began rolling out of Silicon Valley, with major newspapers and magazines offering apps that allow users to peruse their content in a way similar to the way they do with a hard copy. Users simply “turn the page” to see what’ll surprise them next. In addition to that happy perusability, the connected device allows users to see vastly more content than is available in printed editions, and, moreover, allows advertisers to deliver highly targetable, measurable, performance-based ads to their prospective audiences.
Here’s how “happy perusability” works for The New Yorker on the iPad: