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The “god box?”

The term “god box” has its own definition in the technology industry.

For those unfamiliar with the phrase, a “god box” is a single system packed with ridiculous amounts of functionality. Think of an all-in-one television, cable box, TiVo, and home entertainment speaker system and you get the idea. One “god box” always replaces numerous more pedestrian systems.

In the past, it was not unusual for some new company to come to me–an analyst–and spin its new proprietary “god box.” But I always remained skeptical. Why? I assumed that a “god box” would fall victim to either technology or economic limitations. That is to say, “god boxes” were always either underpowered or overpriced. Additionally, you could usually get better software functionality from specialists; “god boxes” were more of a software aggregation than a quality play.

Times have changed. No, we aren’t quite yet at a point where the industry can produce Scott McNealy’s visionary, “big honkin’ Web switch,” but we are getting closer. “God boxes” are more real than ever because of[…]

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god box, Technology, Device

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