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The Deck : Premier Advertising Network

Deck  is a premier advertising network for reaching web and design professionals. A List Apart, 37signals, Daring Fireball, Waxy.org, The Morning News, Kottke.org and Coudal Partners make up The Deck. There are only nine ads each month which are in rotation across all seven sites. The ads are 120 pixels wide by 90 pixels tall and also allow for up to 50 characters of text.

And why are they so choosy ?

We’re picky about the advertising we’ll accept. We won’t take an ad unless we have paid for and/or used the product or service. Sell us something relevant to our audience and we’ll sell you an ad. Limited opportunities are currently available for May through July.

What is so unique about The Deck?

There are only nine advertising spots available each month for the entire Deck. Only a single ad will be shown for each page viewed. In essence, buying a month on The Deck gives you an exclusive showing on 11.11 percent of all the pages viewed for that month across all seven sites. And there won’t be Google or other ads diluting your exposure. The Deck ad is the only ad on the page.

Since The Deck is serving up millions of page views each month and targets a select readership on these premium websites, advertising is expensive, but considering the single ad policy on a clutter free site should attract a lot of clicks for the advertisers.

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