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The Creative Process Illustrated On YouTube [Videos]

“From Old Spice to Tipp-Ex to Dynomighty, many large and small brands and agencies have done it right when it comes to advertising on YouTube. Do you ever wonder what makes a successful campaign? Just how do advertisers get viewers to seek out and share videos about deodorant or magnetic jewelry or stationary supplies? Well, YouTube Show & Tell, the home for best creative marketing examples on YouTube, interviewed creative minds behind to give you a peek into creative process behind campaigns that’ve earned millions of video views,” stated Google.

Caption: Craig Allen and Eric Kallman, creatives at Wieden + Kennedy, the men behind The Old Spice Guy

Caption: Terrence Kelleman, founder and president of Dynomighty, man behind The Original Magnetic Plaything

Caption: Benjamin Palmer, co-founder and CEO of YouTube Show & Tell

Caption: Kevin Roddy, former CCO of BBH, man behind Axe

Mark Sabec, Product Marketing Manager, recently watched “A Hunter Shoots A Bear


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