“From Old Spice to Tipp-Ex to Dynomighty, many large and small brands and agencies have done it right when it comes to advertising on YouTube. Do you ever wonder what makes a successful campaign? Just how do advertisers get viewers to seek out and share videos about deodorant or magnetic jewelry or stationary supplies? Well, YouTube Show & Tell, the home for best creative marketing examples on YouTube, interviewed creative minds behind to give you a peek into creative process behind campaigns that’ve earned millions of video views,” stated Google.
Caption: Craig Allen and Eric Kallman, creatives at Wieden + Kennedy, the men behind The Old Spice Guy
Caption: Terrence Kelleman, founder and president of Dynomighty, man behind The Original Magnetic Plaything
Caption: Benjamin Palmer, co-founder and CEO of YouTube Show & Tell
Caption: Kevin Roddy, former CCO of BBH, man behind Axe
Mark Sabec, Product Marketing Manager, recently watched “A Hunter Shoots A Bear“[Source]