Cesar with Newcircle Consulting built a free Target Towns Google Analytics API solution. With Target Towns, you simply authorize the tool to access your Google Analytics account. You upload a list of regions and cities, and the tool runs a bunch of API requests for you to get performance data for your top target towns. Simple!
What’s really interesting is how analysts are using this tool to get better insight into geo-breakdown of their marketing campaigns.
One geo-information user Perry Hewitt, of Harvard University says, “At Harvard, analytics have become an essential part of our digital communications strategy. Services like the Target Towns report help us understand what resonates where — and are an interesting new complement to Google Analytics capabilities we already use.”
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