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Google Ads rolls out four new search ad metrics to provide better insights of where ads appear on the search results pages. Updates add-on in Google Sheets with new reports and automatic updates.
Microsoft Advertising Network allows profile targeting leveraging LinkedIn data for search campaigns on the Bing Ads platform.
Google Ads will use recording data of calls from call-only ad or call extension in order to detect fraud, reduce spam, and foster better call experiences.
Google Ads extends the parallel tracking deadline to March 2019 for mobile display and video campaigns.
Google Ads switches from Smart Pricing to Smart Bidding for search partner sites with conversion tracking set up.