diTii.com Digital News Hub

Sign up with your email address to be the first to know about latest news and more.

I agree to have my personal information transfered to MailChimp (more information)

Tag Archives NuAds

Xbox NUads Makes 3-second TV Advertising More Engaging – Improved Bing Ads Professional Profiles Launched

Microsoft’s Xbox NUads it rolled out earlier in the fall of 2012 in the US, Canada and the UK, makes traditional TV advertising more engaging annoucing the “double-digit engagement results of the first NUads experience on the 3-second spot.”

These results shows that “NUads redefined the 30-second spot,” and …

NUads on Xbox LIVE New Interactive TV Ad Format Launches with Toyota, Unilever and Samsung Mobile USA are the First Brands

Microsoft NUads on Xbox LIVE Rolls OutMicrosoft NUads on Xbox LIVE Rolls Out

Microsoft officialy rolle out “NUads on Xbox LIVE,” making the new interactive TV ad format available for sale to advertisers broadly. NUads advertisements transform standard 30-second TV spots into engaging and actionable experiences using the power of voice and gesture controls of Kinect for Xbox 360.

“NUads marks the …

AdWeek 2011: Kinect and NUAds Deliver the Future of Interactive Advertising – MSR Shows Off ‘HoloDesk’ Direct 3D Interactions with a Situated See-Through Display

On June 21, at the Cannes International Advertising Festival, Microsoft demoed NuAds — enabling voice and gesture controlled interaction of advertisements and other content on Xbox.

The following video from the AdWeek 2011 earlier this month shows us more of why this may be the future of advertising. Skip to the …

Microsoft Exec ‘Kinect Now More Accurate than at Launch’

Microsoft’s Xbox Senior Product Manager, David Dennis, durina a chat revealed that the Kinect motion gaming and entertainment device is now more accurate than ever compared to when it was first launched. This is all thanks to the software updates the device has received since launch.

“Yeah,” he said. “I think like we …

Cannes Lions 2011: Microsoft Debuted ‘NUAds’ New Interactive Advertising for Kinect Xbox 360 and Kinect and Television

Finally, at the Cannes International Advertising Festival, Microsoft’s Mark Kroese introduced NUads — enabling voice and gesture controlled interaction of advertisements and other content on Xbox.

Last week, diTii reported that Microsoft has filed U.S. trademark application for NUAds.

NUads will enable viewers to be social …

NUAds: Microsoft Interactive Ad Platform for Kinect Xbox 360

Microsoft on June 6th, has filed for an interesting U.S. trademark application for “NUAds”. It appears to be a service that will deliver interactive, in-game ads that you can mingle with using gestures or voice.

This is what it’s described as in the patent application: …