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Tag Archives Microsoft Advertising

Microsoft Ad Mediation Service Help Devs Maximize Revenue

Microsoft’s ad mediation service is now available to all developers through the Dev Center.

Target In-app Ads More Effectively within Windows 8 using Windows 8.1 Advertising SDK

New Windows 8.1 Ad SDK helps marketers target in-app ads more effectively within Windows 8. New Windows 8 Ad Sizes announced.

Microsoft Advertising Unveils ‘Ad Pano’ Windows Ad Format & Prototypes

Cannes Lions 2013, Microsoft Advertising launches a new Windows 8 ad format ‘Ad Pano,’ as well as five more ad prototypes.

Microsoft Launches New Targeting Changes in PubCenter Ad Units

Microsoft PubCenter launched several targeting changes aimed at improving application/ad relevancy.

Microsoft Advertising Announces New Ad & Video Opportunities Across Platforms

Microsoft Advertising reveals new advertising and video opportunities to create video content and experiences on engaging platforms, while also providing brands the opportunity to connect deeper with their target audiences.

Microsoft Launches “versaTiles” Ad Format for Outlook.com

versaTiles ad format for Outlook.com, deliver innovative, rich advertising experiences for advertisers to creatively tell their brand stories, while providing the best experience possible for consumers.

Bing Ads “Advertisers Deserve Control” Says “No” to Follow AdWords Enhanced Campaigns

Bing Ads launching in Australia and New Zealand. New “Bing Ads search advertising” hub for ad manager resources. Bing “not intends” to follow Google AdWords Enhanced Campaigns. Windows Store integration with pubCenter for Windows 8 Apps.

New Developers Hub Helping with Ads in Apps – Bing Ads Rotation Settings Best Practices

New Microsoft Advertising developer website helping developers get started with Ads in their Windows 8 app. Best Practices on “Rotation Settings” in Bing Ads

Final Stage of Ad Serving Transition for Yahoo! Search over to adCenter Begins April 18

Microsoft and Yahoo! Search Alliance enter last stage of implementation in UK, France and Ireland on April 18Microsoft and Yahoo! Search Alliance enter last stage of implementation in UK, France and Ireland on April 18

Microsoft announced that the search alliance with Yahoo to enter the last stage of its implementation in UK, France and Ireland on April 18.

“As we initiated the Microsoft and Yahoo! Search Alliance, to offer a quality transition — we are now about to enter the final stage of …

July 2011 Microsoft Advertising adCenter Upgrade Brings ‘Bid-by-position, New Budget Options’ and More!

The latest July 2011 update released today as on July 20 to Microsoft Advertising adCenter now makes it easier to manage your Yahoo! Search and Bing search ads and helps you bid for exactly the spot you want them to appear in paid search results. Changes were made across three main following categories:

Zune Branded Subscription Video Streaming Coming To Xbox

When it comes to watching videos on the Xbox 360, most people turn to Netflix or Hulu. Xbox does have its own video store — under the Zune brand — but it has an anemic selection and an unpopular download-and-watch delivery system that, frankly, hasn’t changed much since it was introduced in 2006. The Daily …

Cloud Cover Webcast: Windows Azure Toolkit for Windows Phone 7

Join Wade and Steve each in the screencast below, where they cover the Windows Azure Platform.

In this episode, Steve and Wade walk through the new Windows Azure Toolkit for Windows Phone 7, which is designed to make it easier to build phone applications that use services running in Windows …

IAB Filmstrip Ad Format from Microsoft Advertising [Video]

Here’s a new web ad format, courtesy of Microsoft Advertising dubbed by the online ad industry-standard organization IAB (Interactive Advertising Bureau) as the “Filmstrip” format, it’s a new spin on the “half page ad” (300×600). The catch is that it’s actually 300×3000 and houses 5 mini-ads in one.

As …

Hardware Accelerated HTML5 Holidays With IE9 Beta And “Santa’s Workshop & HTML5 Blizzard” Web Sites

The IE9 team have put together two HTML5 sites: First is called “Santa’s Workshop,” a site that lets the speed of your browser define how many elves can help pack Santa’s bag, built using HTML5 technologies like integrated SVG graphics and HTML5 audio.

IE9 beta: Santa's WorkshopIE9 beta: Santa's Workshop

…and HTML5 Blizzard, which shows you …

Feature Comparison: How Microsoft Advertising adCenter Differs from Yahoo! Search Marketing?

This article explains how Microsoft’s adCenter differs from YSM. One important component of paid search marketing is tracking conversions. This performance metric provides insight into the effectiveness of your paid search campaigns, and allows you to analyze and optimize for improved performance.

To help you prepare for the completion of the Yahoo! ad …