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Tag Archives Media Planner

Google Introduces Zero Moment of Truth (ZMOT) New Marketing Strategy

A new “MOT” — the Zero Moment of Truth (ZMOT), which occurs after the consumer sees an ad for a product but before a purchase is made in store. Precisely, it occurs at the moment when a shopper goes online to research a product and decides whether to make a purchase,” stated Jim Lecinski, Author …

Word of Mouth Study: Google Informs 146 Million Brand Conversations A Day

Google partnered with Keller Fay to see what effect the Internet and search has on a word of mouth. Google says they’ve looked at how media and marketing channels provided content before, during and after consumer conversations by surveying 3,000 adults across 12 categories.

“It turns out that while most people …

+1 Button Webinar: Best Practices and Tips – Google’s Think Auto Event – Live Stream

+1 Button was uneiled at the Google I/O 2011, that make it easy for visitors to recommend pages on Google search by putting the +1 button on your sites and ads.

How do you make sure the experience is user friendly? Where should you position the +1 button? How do …

Good Work Program: Submit Video Ad, Enjoy the Spotlight at the Cannes Lions Festival

Google partnered with the 58th Cannes Lions International Festival of Creativity on “Good Work,” a new program that gives creative professionals the opportunity to use their skills to make a difference and gain recognition their work by submiting a brief for a video ad promoting their cause.

Pick a brief you want to …

Google Webinars: Remarketing Strategies and Reaching US Hispanics Online

Remarketing on the Google Display Network: Optimizing & Maximizing your Current Strategies
Tuesday, February 15th at 11amPST / 1pmCST / 2pmEST
Building on the strategies discussed during our Remarketing Optimization and Advanced Strategies webinar, this session will expand into ‘maximization’–how to ensure you’re reaching as many people as possible and taking full advantage …

Some Coolest Insights Gleaned in 2010!, Google, Compete & OT Surver Results

It’s no secret that today’s consumer is online more than ever before! In 2010, Google conducted over 60 research studies with the help of partners such as Compete & OTX to better understand how consumers are utilizing the web–and to help you reach them!

Watch this video to see some of the coolest …

Learn Contextual Targeting Strategies for Performance at Scale: Google Webinar

Google is hosting a live webinar on February 23, 2011 at 11:00am PST / 1:00pm CST / 2:00pm EST, to help you learn more about how contextual targeting can drive results for your clients. Specifically, and will cover:

  • Contextual targeting strategies for specific marketing objectives
  • The Contextual Targeting Tool, which …

Interactive Local Media Conference In Santa Clara, CA [December 7-9]

Google Mobile scheduled for next week December 7-9, 2010, at Hyatt Regency, Santa Clara, Calif, a “Interactive Local Media Conference” by BIA Kelsey. Google’s Surojit Chatterjee, Wesley Chan, Carter Maslan and Todd Rowe will be presenting.

Be sure to catch the Evolution of Mobile Local session where Surojit will be sharing some of …

DoubleClick Ad Planner Makes Regional Campaigns Easier

DoubleClick Ad Planner made it easier to plan media buys for regional ad campaigns through two important upgrades.

“First, the product has been localized to support 15 languages: British English, Russian, simplified Chinese, traditional Chinese, Japanese, Korean, Thai, French, German, Italian, Spanish, Dutch, Portuguese and Turkish.

Second, Ad Planner published lists …

AdWords Online Classroom: Live Course on Media Planning

Google AdWords is hosting a live course on media planning in the AdWords Online Classroom. The course will highlight the best practices of media planning and break down the planning process into 5 simple stages.

“We’ll also give an overview of a number of Google tools that you can use to achieve high …

Google Business Map: Resource on Business Opportunities in 21 Countries

Google German launched “Google Business Map,” a new resource on business opportunities in 21 emerging markets, that provides details on each country’s advertising market, Google search data and useful info bites to help you understand the unique panorama of emerging markets around the globe, spanning from Atlantic Coast through Central and Eastern Europe around Mediterranean …

Google Webinars ‘YouTube Holiday Planning & Mobile Best Practices’

Google’s holding following 3 webinars targeted towards retail clients and the agencies that support them:

YouTube Holiday Webinar — Nov’11, 2010, 10amPST / 12pmCST / 1pmEST
During this session you’ll learn how to capitalize on holiday shoppers browsing video content, including customization tips for your YouTube Channel, innovative strategies for sales focused …

Google TV Ads: Dispelling A Few Myths

Google published a FAQ about Google TV Ads, here’s your crash course.

“Google TV Ads is an online marketing place that allows anyone to launch national TV campaigns and measure their success with timely reporting. It allows you to buy programs that you want, pay only for impressions …

YouTube Bring Creative Advertising Solutions to Your Clients

There’re many benefits to advertising on YouTube. It’s a unique platform which allows your clients to reach potential customers who’re engaging online. You can set up YouTube campaigns through AdWords interface. And, with new YouTube Video Targeting Tool, you can target specific audiences based on interest, demographic or specific video content. Your …