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Tag Archives Google Marketing Platform

Google Announces New Metric to Measure Impact in Display & Video 360, MRC Accreditations, Google Video Partners

New capabilities in Display & Video 360 for measuring viewability, reach, and brand lift across media sources and properties.

Google Data Studio Adds New Explorer, Data Blending Features

Data Studio bring new one-click data analysis with Explorer, single place visualization with Data Blending and ready to use templates from Google Marketing Platform Report Gallery.

Google Ads, Google Marketing Platform and Google Ad Manager Arrives

Google retires AdWords & DoubleClick brands as it welcomes new branding for its advertising platform.