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Tag Archives Google Marketing Platform

Google Analytics for Firebase Adds Support for Dynamic Audiences

With dynamic audiences in Google Analytics for Firebase, marketers can more easily understand their users with better precision.

Google Analytics 360 and Salesforce Marketing Cloud Integration Coming Soon!

Marketers can now reach customers via additional marketing channels like email and SMS with Google Analytics 360 audiences within Marketing Cloud.

AdWords API Gets ‘Connected TV’ for Device Targeting, Reporting, & Management

Advertisers using AdWords API will be able to target, generate reports and manage a new device category called “connected TV” beginning January 2019.

Google Announces New Metric to Measure Impact in Display & Video 360, MRC Accreditations, Google Video Partners

New capabilities in Display & Video 360 for measuring viewability, reach, and brand lift across media sources and properties.

Google Data Studio Adds New Explorer, Data Blending Features

Data Studio bring new one-click data analysis with Explorer, single place visualization with Data Blending and ready to use templates from Google Marketing Platform Report Gallery.

Google Ads, Google Marketing Platform and Google Ad Manager Arrives

Google retires AdWords & DoubleClick brands as it welcomes new branding for its advertising platform.