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Google Ads rolls out four new search ad metrics to provide better insights of where ads appear on the search results pages. Updates add-on in Google Sheets with new reports and automatic updates.
Advertisers that have store visits data displaying in their Google Ads accounts, can now segment that data to look at new versus returning store visitors.
Google Ads updates to Ad Preview and Diagnosis tool would give more insight to advertisers on who’s seeing their ads and save them time with related workflows.
Google Ads rolling out new functionality to click-to-message ads’ messages and attribution and bidding capabilities for retail advertisers tracking store visits generated from offline and online fronts.
The new version of Google Shopping Insights help uncovers products and brands which are popular and trending up or down.
By launching new TV screens device category Google Ads making it easier to target YouTube ads to users on connected TVs.
Google Ads adds two new predefined landing page report: landing pages report and expanded landing pages report to the Report Editor.
Google began testing native ads again in Google Discover now with a new look and feel that is inspired by other organic cards.
Google Ads updates default attribution window for TrueView for action ads to 10 seconds with a 3 day.
Google Ads will use recording data of calls from call-only ad or call extension in order to detect fraud, reduce spam, and foster better call experiences.
Google AdSense now powered by machine learning (ML) introduces smarter sizing, better ad placements, new ad formats, and assistive features.
Copy column preferences will take 24 hours to update in the new Google Ads experience.
New capabilities in Display & Video 360 for measuring viewability, reach, and brand lift across media sources and properties.
Google Ads extends the parallel tracking deadline to March 2019 for mobile display and video campaigns.
Google Ads switches from Smart Pricing to Smart Bidding for search partner sites with conversion tracking set up.