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Tag Archives Google Ads

Google Shopping Adds Product Pages, Manufacturer Center Gets New Analytics

Google Manufacturer Center adds new product pages, improved analytics, expands availability.

3 New Features to Deliver Conversions with Google Display Ads

Google Ads machine learning brings in more automation to deliver more conversions with the latest Display ads campaigns to target prospective customers.

Google Announces Pay for Conversions in Display Campaigns

Google Ads advertisers can now choose to pay for conversions, instead of clicks on Display campaigns that use Target CPA bidding.

AdWords API Gets ‘Connected TV’ for Device Targeting, Reporting, & Management

Advertisers using AdWords API will be able to target, generate reports and manage a new device category called “connected TV” beginning January 2019.

Google Announces New Call-to-Action Extension for Video Ads

The new CTA extension can be applied to TrueView in-stream ads, and later, to Bumper ads and TrueView video discovery ads.

Google Introduces New Tools and Languages for Responsive Search Ads

Google adds new reporting and feedback tools, more languages to responsive search ads.

Google Ads Now Counts Location Extensions Call as Conversions, Forms Ad Alliance with Disney

Calls from location extensions are now counted as conversions. Google Ads will now serve ads across Disney properties.

Google Ads Begin Testing New ‘Ad Pod’ Video Ad Format on YouTube

Google Ads’ new ‘ad pods’ video ad format will show two ads stacked back to back to viewers with an option to skip directly to the content when the ad is not for them.

Google Ads Introduces Merchant Promotions Program to Shopping Actions, Launches Small Thanks for Small Business

Merchant Promotions allows running online digital promotions for the products on Google. Show business reviews as Small Thanks in Google Search and Maps.

Google Ads Introduces Black Friday & Cyber Monday Ad Unit, Target Impression Share Bidding

Google Ads introduces new Black Friday and Cyber Monday specific promotion extensions ad format, Target Impression Share Smart Bidding.

New Google Ads Workflow Suggests Best Campaigns Types for Creating Goal-based Campaigns

New workflow lets Google Ads advertisers define their goal first and then displays relevant suggestions to set up rest of the advertising campaign.

Google Ads Improves Search Ad position Metrics With Four New Insights

Google Ads rolls out four new search ad metrics to provide better insights of where ads appear on the search results pages. Updates add-on in Google Sheets with new reports and automatic updates.

Google Rolls Out Changes to AdSense Policy for All New Sites

Google AdSense Policy changes for all new sites now need to be verified, plus My Sites tab is renamed to Sites.

Google Ads Now Allows Store Visits Segmentation by New vs. Returning Visitors

Advertisers that have store visits data displaying in their Google Ads accounts, can now segment that data to look at new versus returning store visitors.

Google Ads Rolls Out ‘Filter by Audience’ & ‘Take Action’ to Ad Preview and Diagnosis Tool

Google Ads updates to Ad Preview and Diagnosis tool would give more insight to advertisers on who’s seeing their ads and save them time with related workflows.