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Tag Archives Google Ads

Google Ads Improves Search Ad position Metrics With Four New Insights

Google Ads rolls out four new search ad metrics to provide better insights of where ads appear on the search results pages. Updates add-on in Google Sheets with new reports and automatic updates.

Google Ads Now Allows Store Visits Segmentation by New vs. Returning Visitors

Advertisers that have store visits data displaying in their Google Ads accounts, can now segment that data to look at new versus returning store visitors.

Google Ads Rolls Out ‘Filter by Audience’ & ‘Take Action’ to Ad Preview and Diagnosis Tool

Google Ads updates to Ad Preview and Diagnosis tool would give more insight to advertisers on who’s seeing their ads and save them time with related workflows.

Google Ads Rolls Out Email Forwarding & Auto Reply to Click-to-Message Ads and Store Visits Updates

Google Ads rolling out new functionality to click-to-message ads’ messages and attribution and bidding capabilities for retail advertisers tracking store visits generated from offline and online fronts.

Google Updates Shopping Insights for Exploring Popular Product and Brands

The new version of Google Shopping Insights help uncovers products and brands which are popular and trending up or down.

Google Ads Makes it Easier to Reach Users with YouTube Ads on Connected TVs

By launching new TV screens device category Google Ads making it easier to target YouTube ads to users on connected TVs.

Google Ads Report Editor Adds Two New Predefined Landing Page Reports

Google Ads adds two new predefined landing page report: landing pages report and expanded landing pages report to the Report Editor.

Google Ads Tests New Look Native Ads in ‘Discover’ Section of Google App

Google began testing native ads again in Google Discover now with a new look and feel that is inspired by other organic cards.

Google Ads Changes Default Attribution Window for TrueView for Action Ads on YouTube

Google Ads updates default attribution window for TrueView for action ads to 10 seconds with a 3 day.

Google Ads Begin Recording Small Percentage of Calls Initiated by Call-only Ad or Call Extension

Google Ads will use recording data of calls from call-only ad or call extension in order to detect fraud, reduce spam, and foster better call experiences.

Google AdSense Gives Machine Learning, Assistive Features to Publishers

Google AdSense now powered by machine learning (ML) introduces smarter sizing, better ad placements, new ad formats, and assistive features.

Google Allows Advertisers Copy ‘Column Preferences’ to New Google Ads

Copy column preferences will take 24 hours to update in the new Google Ads experience.

Google Announces New Metric to Measure Impact in Display & Video 360, MRC Accreditations, Google Video Partners

New capabilities in Display & Video 360 for measuring viewability, reach, and brand lift across media sources and properties.

Google Ads Extends Parallel Tracking Deadline for Mobile Display & Video Campaigns

Google Ads extends the parallel tracking deadline to March 2019 for mobile display and video campaigns.

Google Ads Enables Smart Bidding for Search Partner Sites

Google Ads switches from Smart Pricing to Smart Bidding for search partner sites with conversion tracking set up.