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Tag Archives Google Ad Manager

Google Ad Manager Adopting Single First Price Auctions

Google Ad Manager will start transitioning publisher inventory to a first price auction to simplify programmatic buying.

Googles’ New Initiatives to Bridge Digital Advertising and TV in 2019

Digital video advertising on TV screens led to 80% increase in impressions in 2018. Google introducing new initiatives to build on this momentum.

Google Now Shows API Sunset Notifications Card in Ad Manager UI

Google has improved Ad Manager API sunset notifications that incldue improved email notification, notification card in Ad Manager UI.

Google Announces New Metric to Measure Impact in Display & Video 360, MRC Accreditations, Google Video Partners

New capabilities in Display & Video 360 for measuring viewability, reach, and brand lift across media sources and properties.

Google Ads, Google Marketing Platform and Google Ad Manager Arrives

Google retires AdWords & DoubleClick brands as it welcomes new branding for its advertising platform.