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Tag Archives DoubleClick

Google Ads, Google Marketing Platform and Google Ad Manager Arrives

Google retires AdWords & DoubleClick brands as it welcomes new branding for its advertising platform.

Audio Ads Now Available to All DoubleClick Bid Manager Globally

Digital audio ads makes it possible for Bid Manager customers to reach highly engaged audience across video, display and audio formats.

Google AdWords Now Shows Ad Version History in New UI

Version history shows all the old versions with the dates they were edited, how long they were in place and what changed.

Google AMP Adds New ‘Render on Idle’ for Faster Ads

‘Render on Idle’ is now available to publishers using DoubleClick AMP ad tag, or any other ad network and choosing to implement Fast Fetch.

Google Bring Machine Learning to In-feed Ads, Launches New Out-stream Formats on DoubleClick

Native In-feed ads great for sites with an editorial feed (a list of articles or news) or a listings feed (a list of products or services) are now powered by ML.

Drive Better Results with New AdWords Promotion Extensions, Custom Intent Audiences & Ad Vriations

Increase in conversion rate and return on ad spend when applying these new innovations to campaigns. DoubleClick Bid Manager intro new campaign object, slider, optimization view.

Google Improves Protections for Publishers from Fake Ad Inventory

Google introducing more controls and filters for publishers to make their decisions about the digital advertising inventory to appear alongside their contents.

DoubleClicks’ Insights Engine Project to Inroduce Seven New Features

Insights Engine Project initiative to bring Google cloud computing and machine learning technology to DoubleClick reporting and forecasting.

AdWords Ad Extensions for Call-only Ads, DBM Announces Fraud-free Media Supply Chain

Ad extensions for call-only ads go beyond standard text description in ad copy by allowing to showcase prompt and efficient services. DBM annouces features for fraud-free media supply chain.

New Active View Meaurement in DoubleClick Bid Manager

Two new Active View bid optimization strategies now available in Bid Manager and Campaign Manager for advertisers globally.

AdWords Ad Extensions Now Delivering More Informative Sitelinks, Callouts & More

AdWords mobile extensions now delivering tappable sitelinks, callouts, more visible content, and snippets. DoubleClick Search rolls out new upgraded inventory management.

AdWords Express Delivers Three New Goals for Meaningful Interactions, Native Ads on DFP Out of Beta

Together, these changes help you do what you really care about — connect with customers. DoubleClick Native Ads, now available to all DFP partners.

Exchange Bidding Open Beta Now Available to DoubleClick for Publishers Globally

Exchange Bidding helps publishers bring more of their programmatic demand together into a unified auction and the results have been impressive.

Chrome to Help ‘Stop Showing Ads’ In 2018, New Publisher & Marketer Tools & Features Announced

Google with Better Ads Standards, rolling out new publishers tools as well as built in ad blocking to Chrome. Plus new AdMob with a new mediation group and more.

Google AdWords & Analytics Now Use Machine Learning, Announces New Ads, Analytics & DoubleClick Tools

Machine learning delivers more powerful ads and analytics innovations, audience insights to search ads, shared next gen of AdWords, DoubleClick and Analytics tools, integrates Optimize & Surveys 360 with AdWords.