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Tag Archives AdMob

Google Rolls Out New App Campaign Features for Game Developers

Google unveiled new advertising campaign features for mobile game developers to grow their business.

Google AdMob Open Bidding Adds New Auction Report, Waterfall Mediation

Open Bidding calls all participating networks simultaneously, enabling them to compete equally in a single, unified auction.

New Ads Updates In AdWords and AdMob Announced At Google I/O

App developers can show content dynamically in app promotions ads, save time with standardized ad measuremen and rewarded ads reporting in AdMob.

AdWords App Gets Keywords Management Functionality

Advertisers can now add, edit and remove keywords from their campaigns using the AdWords app.

Chrome to Help ‘Stop Showing Ads’ In 2018, New Publisher & Marketer Tools & Features Announced

Google with Better Ads Standards, rolling out new publishers tools as well as built in ad blocking to Chrome. Plus new AdMob with a new mediation group and more.

Material Designed AdMob With New User Apps & Payments Options, Schedule Conversion Import Uploads

AdMob rebuilt enable users to pay with Google payments, Analytics for Firebase dashboard, Firebase Analytics now fall under Google Analytics brand gets new features.

Google Introduces Verified Customer Reviews, Programmatic Guaranteed for DFP

Google is retiring its Trusted Stores program while introducing a brand new way to gain customers’ confidence — verified customer reviews.

Google Vows to Stop Ads from Appearing Alongside Controversial Content

Google rolling out safeguards for advertisers and brands to control their ads from appearing from controversial contents, alongwith more fine-tuned controls and reporting.

Native Express Ad Unit Template for Video Creatives

A new template format alongside App Install and Content — Video App Install for Native Express ad unit in AdMob launches.

AdMob Introduces New Ad Formats Playables, Rewarded Video and Auto-flip

AdMob unlock new business with rewarded video formats and free, unlimited and real-time analytics reporting helping to monetize games more effectively.

Google Confirms Click-to-call for Mobile Search Ads After Feb 6th

After Feburary 6th, all mobile search ads will feature a click-to-call option, new feeds and feed items will automatically be added to eligible AdWords accounts.

Google Display Network to Serve Ads with No Targeting Begining Jan 18th

Ad groups with no targeting method selected will automatically show ads on Google Display Network, so long as they have a bid set and at least one approved ad.

AdMob Native Express Ads in iOS and Android Apps Content Feed

iOS and Android sample projects that display AdMob Native Express ads in a feed.

AdWords Advertisers Finally Add Audience Lists at Campaign Level

Google announced campaign-level audience lists are now available in all AdWords accounts on Thursday.