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Tag Archives adCenter

“Bing Ads” New Name of the Microsoft adCenter Under Yahoo! Bing Network Debuts; Releases Bing Ads Editor 9.0; and New MSN Ad Formats “Magnetic Canvas and Swell”

Bing Ads Debuts Now Under Yahoo! Bing NetworkBing Ads Debuts Now Under Yahoo! Bing Network

Microsoft Bing and Yahoo!’s search alliance now has a name of its own, called the “Yahoo! Bing Network.”

The “”Yahoo! Bing Network” is the combined search advertising marketplace made up of Yahoo!, Bing, and partner sites, like Facebook, Amazon, Monster, WebMD, CNBC, and Viacom, plus networks like The Wall …

adCenter: Offering Longer Ad Titles for Improved Click through Rates; Migrating from Metro to DMA Targeting

Microsoft adCenter is experimenting to provide advertisers with “Longer Ad Titles to Promote Improved Click through Rates.” This test is currently limited to US traffic on Bing and will soon be enabled on Yahoo! Search.

In a blog post, Microsoft’s posted, “We are currently testing longer ad titles for paid search advertisements on …

adCenter UI & Desktop Upgrade Brings Ad Rotation, IP Exclusion, 50 Ads Per Group; 2000 Website Exclusion and More

August 2012 adCenter release comes with new additions in both the adCenter user interface and in tools like the Desktop and Microsoft Advertising Intelligence:

Ad Rotation (A/B Testing). You can now set your ad rotation preferences for your paid search ads at the ad group level either “continue favoring ads, or request that …

adCenter ‘Agency Enablement and Ad Rotation’ Features Live Now; Microsoft Advertising SDK for Windows 8 RTM Now Available!

The new adCenter Agency Enablement features will make account management of adCenter campaigns easier and provides the ability to switch or add new agencies to adCenter accounts without losing account history.

Advertiser, “will now have greater flexibility in managing agency relationships without losing any account or performance history. If you’re an agency, we’ve …

Windows 8 Live on TechNet & MSDN; Microsoft Retires Disapproved Ads and Keywords Tool Retirement, Introducing a Better Way to Find Disapproved Ads and Keywords

adCenter retired the Disapproved Ads and Keywords Tool (DAKT), as advertisers now have the “ability to easily find and take action on their Disapproved ads and keywords directly within adCenter’s Campaign tab,” informs Microsoft advertising.

What was DAKT?

“The Disapproved Ads and Keywords Tool was the tool that advertisers used before …

adCenter July 2012 Update ‘Tablets Support for MAI, Ads per Ad Group Increased to 50’ and More!

adCenter July 2012 update: Tablet Support for Microsoft Advertising Intelligence (MAI)adCenter July 2012 update: Tablet Support for Microsoft Advertising Intelligence (MAI)

The July 2012 adCenter release adds the Tablet support for Microsoft Advertising Intelligence (MAI) for Traffic, Keyword Performance, Search-User Location, Age Group & Gender.

MAI already support smart phones. With this added functionality, you can “now know how much traffic is coming from a tablet device for particular keywords. …

Bing UK Updates Now Sleeker, Cleaner, & Faster Homepage, SERPs; Introducing adCenter Desktop Dashboard

Bing U.K. rolling out a series of new updates designed to help get things done even quicker than before. The first thing you will notice is a new slicker, cleaner design starting with the homepage, which allows for a much larger homepage image. In addition, the results are now much cleaner.

“Most of …

Microsoft Introduces adCenter Ad Rotation

Microsoft adCenter Ad Rotation FeatureMicrosoft adCenter Ad Rotation Feature

In the next few weeks, Mirosoft Advertising to its adCenter advertisers will made able an “Ad Rotation.” adCenter Ad Rotation will be available at the ad group level where keywords connect with ad copy and you can choose between two ad serving options: “Optimize for clicks” and “Rotate ads more evenly,” …

Microsoft ‘Metro Style Apps are nearing RTM’; URL by Match Type Updates in adCenter; Tests Curved Onscreen Keyboard; Could Name New Xbox as ‘Xbox 8’; Names Defendants in Zeus Botnets Case

Windows 8 RTMWindows 8 RTM

Microsoft is readying the final flavors of Metro style apps launch, as the company approach the release of Windows 8 release to manufacturing (RTM), “the catalog of Metro style apps continues to grow.”

In a blog entry, Dennis Flanagan, lead ecosystem outreach team said that like the Windows releases, …

adCenter Desktop June 2012 Update, Microsoft Advertising Intelligence in India Released

Microsoft Advertising announced an update to adCenter Desktop and Microsoft Advertising Intelligence Now Available in India.

In the June 2012 desktop improvements, the release now includes enhancements for Desktop Advanced Search functionality in 2 ways:

  1. Revised interface to make searching faster and easier.
  2. Expanded search criteria components on …

Microsoft Unveils Windows 8 Ads in Apps (AiA) Concept at Cannes Lion 2012 – Adapt Your Website to Windows 8 Metro Style Browser in the Snapped View and Portrait

While on Windows 8 news, Microsoft Advertising at the Cannes Lion 2012, unveils Windows 8 AiA concepts.

Up until now, the Microsoft Advertising SDK for Windows 8 (in technical preview) has allowed developers to embed standard text, image and video ads in Metro apps with relatively standard and ugly display ads. But that …

Microsoft Advertising SDK for the Windows 8 Release Preview Now Available!

Microsoft Advertising SDK Release Preview available today builds on the investments made in the Technical Preview in December last year, and the Consumer Preview in February with a continued focus on developer and consumer experiences.

“Amongst other improvements and bug fixes this release includes drag and drop support for …

VPAID Ads Enabled Across Microsoft Advertising Network; GE Healthcare and Microsoft Completed Caradigm Joint Venture

VPAID ads are now enabled across MSN, MSNBC, and the Microsoft Advertising Video Network.

“VPAID stands for Video Player Ad-Interface Definition is an IAB-standard technology that dramatically enhances storytelling for video advertisers by letting people interact directly with the video ad, instead of just watching it,” posted Jennifer Creegan.

VPAID not …

adCenter Release Update Adds ‘Dynamic Text Capitalization, Opportunity Tab, Custom Location Radius Targeting’

The adCenter update rolled out in May brings the following features and improvements:

Location Targeting: “Changes coming to how adCenter targets by location “may require you to follow a few simple steps in order to maximize your campaign performance if you’re targeting one of the 10,000 cities that will …

Microsoft Advertising and WPP’s 24/7 Media Announces Partnership, Improving Digital ROI for Brands and Publishers

Microsoft Advertising, WPP 24/7 Media enter digital ad partnershipMicrosoft Advertising, WPP 24/7 Media enter digital ad partnership

24/7 Media, and Microsoft Advertising announced an agreement that will help strengthen the ad technology offerings of both companies, improving digital ROI for brands and publishers.

The global online ad market is estimated to exceed $98 billion in 2012.*

For advertisers specifically, this agreement, which combines premium …