A new live feature for fans and YouTube creators called “Super Chat” announced today, lets anybody watching a live stream can purchase a Super Chat, “a highlighted message in the chat stream that stands out from the crowd to get even more of your favorite creator’s attention.”
Started today with a few creators, Super Chat help them keeping their conversations and connections with (super) fans meaningful and lively, while also giving new way to make money, writes Google. These chats remain pinned to the top of chat for up to 5 hours, “giving more airtime to messages.”
Further the company notes, that on January 31, the Super Chat tool for creators will launch more broadly in 20 countries and viewers in more than 40 countries.
With this launh, the company also bid farewell to Fan Funding, that was launched in 2014, and let viewers make voluntary payments to support creators directly. To this end, “new sign-ups for Fan Funding stops starting today, but enabled channels can continue to use it until February 28.”
In addition, a new API service for this feature dubbed “Super Chat API”, which is designed to allow developers to access real-time information about Super Chat purchases is launched as well.
With the launch of this API service, Google notes, Fan Funding API will be shutting down on January 31, and advises developers who are using Fan Funding API, to move to the new Super Chat API as soon as possible.
The company said, that on Jan 31, 2017, developers will get following two replacements options: “LiveChatMessages.list will gain a new message type, superChatMessage, which will contain details about Super Chats purchased during an active live stream,” and “A new endpoint, SuperChats.list, will be made available to list a channel’s Super Chat purchases.”
And, on February 28, the following two existing Fan Funding methods will shut down as well: “LiveChatMessages.list will no longer return messages of type fanFundingEvent,” and “FanFundingEvents.list will no longer return data.”