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Super Bowl XLVI: Madonna Top Google Search; 30 Million Super Bowl Ads Watched on YouTube

2012 Super Bowl: Madonna, Halftime show, Patriots, Tom Brady, Giants Top Google searchesThe Big Game Super Bowl 2012 is finally over, Google search shared that the material girl Madonna took the honor of being the most-searched for term during the game. In a February 6 blog post, Google notes, that around 41% of searches related to [Super Bowl ads] that were made during the game came from mobile devices, up from 25% for the same time the day prior. And, that the top trending searches on Google during the game were: “Madonna, Halftime show, Patriots, Tom Brady, and Giants.”

Other celebrities that caught viewers’ eyes included Super Bowl performers LMFAO, Kelly Clarkson and Nicki Minaj. Searches for Katherine McPhee’s soon-to-premiere NBC show [Smash] beat out searches for David Beckham’s H&M ad campaign.

Also, revealed that 2012 Super Bowl commercials or ad teasers were watched more than 30 million times on YouTube before the big weekend this year.

“Game day searches for [super bowl ads] were 122 times higher than the same time last week,” Google stated.

The most popular commercials in terms of Google searches were ads from Acura, GoDaddy and M&M’s. Searches for The Avengers movie trailer were also trending, along with Chrysler’s spot featuring Clint Eastwood.

U.S. Searcher for 2012 Super Bowl Live stream

U.S. Searches for 2012 Super Bowl Top Players

Google search also created a infographic highlighting the search trends of 2012 Super Bowl:

Also coming soon is an Ad Blitz infographic which will include new facts and stats about Super Bowl ads. Check this post later.

Super Bowl XLVI Infographic: Mobile, Manning and Madonna

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