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Subscribe with Google New GNI Program for Monetizing Content

Subcribe with Google - Hero

Subscribe with Google, is a new Google New Initiative (GNI) program that allows users to subscribe to news publications without having to juggle between different passwords and login names for all the sites they subscribe to.

“Today’s launch is an important step toward helping news publishers develop revenue streams beyond advertising,” wrote Google.

News sites benefit with this feature because this makes the process of subscribing easier and users can maintain access everywhere, including websites, apps, even search results. Additionally incentive of the Subscribe with Google program, include:

The program provide an easier way to buy a premium subscription using Google account, on participating news sites. All you need to do is just select the publisher, and click “Subscribe,” and you’ll be automatically signed n to the site. You can then pay with any credit card used with Google in the past securely—and you’re done. From then on, just use “Sign In with Google” to access publisher’s products.

Below a GIF animation shows the feature on Miami Herald:

Subscribe with Google example from Miami Herald

Also, all subscribed publications will be given a preference on Google when you search for news topic for which the publication has relevant resutls. See the example image below.

Since, you’ve already paid, so no more irritating paywalls popping up when you access your subscriptions by signing in to you Google account anywhere from any devices or platform.

In addition, users will also be able to link their purchased subscriptions directly from publishers to their Google account—with the same benefits of easier and more persistent access.

Calling all news publishers: let’s make subscriptions simple, together

  • Back in October, we previewed our initial thoughts around Subscribe with Google. For the last six months, we’ve been holding working groups with participants from nearly 60 news organizations across 18 countries to review our ideas and collect feedback.
  • Google since October last is experimenting the program with nearly 60 news organizations across 18 countries and soon you’ll be able to subscribe with Google on any one of following launch partners:

    Les Échos, Fairfax Media, Le Figaro, the Financial Times, Gatehouse Media, Grupo Globo, The Mainichi, McClatchy, La Nación, The New York Times, NRC Media, Le Parisien, Reforma, la Republica, The Telegraph, USA TODAY NETWORK andThe Washington Post—with more publishers coming soon.

    Lastly, sharing its plan Google said, “Subscribe with Google will evolve further to help publishers identify likely subscribers, grow their subscriber base, and achieve financial sustainability.”

    Google also today launching, “Outline,” an open-source tool from Jigsaw that makes it easy for news organizations to set up their own VPN on a private server, so they can provide journalists with more secure access to the internet.

    The GNI will build on these efforts with focus on three objectives:

    • Elevate and strengthen quality journalism
    • Evolve business models to drive sustainable growth
    • Empower news organizations through technological innovation

    Paid Publication highlighted in Google Search

    News publisher or developer should visit this site to learn more. Or watch the video below to see Subscirbe with Google feature:

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