Starbucks launched a store-finding and menu-information application for the iPhone, and is testing a second app that’ll let customers use the phone as their Starbucks card. The first app “myStarbucks,” lets customers locate stores and bookmark favorite locations. It also includes a menu and nutritional information for Starbucks’s drinks, food and coffee beans, and a “drink builder” that displays nutritional information based on the selections. And the second app lets users check their card balance and transfer more money to it. In 16 stores in Seattle and the Bay Area — due to the high usage rates of both Starbucks cards and Apple products in those regions, a Stephen Gillettsaid — it also displays a scannable bar code on the cellphone screen, allowing it to be used to pay for purchases, like a Starbucks card, at those stores.
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