A company “Bing! Information Design” in St. Louis has sued Microsoft for trademark infringement, alleging that software giant’s Bing search engine is causing confusion and diluting the value of its own name. The St. Louis Business Journal has details of the suit, filed this week in St. Louis Circuit Court. The suit (PDF) notes that Bing! Information Design has used the “Bing” name since 2000, and it has an application pending to register the mark. Here’s Microsoft’s statement, via company representative: “We have not been served with a complaint, but are aware of the suit based on media reports. We believe this suit to be without merit and we do not believe there is any confusion in the marketplace with regard to the complainant’s offerings and Microsoft’s Bing. We respect trademarks and other people’s intellectual property, and look forward to the next steps in the judicial process.”
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