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Social network concepts work great in business, Microsoft

At Web 2.0 Expo, Steven Elop of Microsoft, shot back that the lessons of Web 2.0 success, from companies like Wikipedia, are making their way into enterprise computing and Microsoft products. “What’s happening behind the firewall (in business settings) is identical to what happened on the Internet,” Elop said. “The difference in the enterprise is that you can translate the value into something customers are willing to pay for. While social networks themselves may be challenged financially, in the enterprise it (Web 2.0) is working.”

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