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‘Social Extensions’ Link Google+ Page to AdWords Campaign; Google+ badges Rolls Out

Google+ badgeOn Monday, November 7, Google announcedGoogle+ badges, that helps you grow your audience on Google+ and show more recommendations in Google search by letting people add you to their circles and +1 your page, all without leaving your site.

The Google+ team just made available + badges to Google+ platform preview group.

“To get the badge, sign up for the group and then visit our configuration tool and choose the badge size that’s best for your site. If you’re in the group, you may also begin to encounter the badge as you browse around the web,” said Todd Volkert, Technical lead, Google+ badge.

By using the Google+ badge to connect your website to your Google+ page, you:

  • make it easy for your audience to subscribe to your posts and endorse and share your site.
  • get more personal recommendations around the web, by connecting +1’s for your website with +1’s on your Google+ page.
  • qualify for Google+ Direct Connect, which lets people type +your_site_name on Google search and automatically start following your page.

If you already have a Google +1 button on your site, you only need to add two lines of code.

  1. Connect your site with the Google+ page by adding this code to the <head> section of the HTML document:

    (where PAGE_ID is the long number from the URL of your Google+ page).

    This has the added benefit that the page may qualify for Direct Connect and people can visit the page by typing +PAGE_NAME in Google’s search box. “In addition to helping us better index your Google+ page, this snippet will help you show more personal recommendations around the web by linking your +1’s on sites, your Google+ page, search and display ads,” mentions Google.

  2. Add this code where you want to place the badge:

You can also add static badges that only include an icon and a short text, although it’s probably easier to manually add the icon and link to the Google+ page.

Use this page to generate the code.

Google announced a new AdWords feature called “Social Extensions,” that will help you able to link your Google+ Page to your AdWords campaigns, so that all your +1s — from your Page, your website, ads and search results — get tallied together and appear as a single total.

Dan Friedman, a AdWords team member says “With Social Extensions, consumers will be able to see all the recommendations your business has received, whether they are looking at an ad, a search result or your page. This means your +1’s will reach not only the 40+ million users of Google+, but all the people who come to Google every day.”

Adding, he says, “Currently (and for campaigns that don’t have Social Extensions enabled) your AdWords ads only show +1’s from people who have +1’d that ad’s landing page. This limits the likelihood that someone who sees your ad will have a friend or contact who’s recommended it. By enabling Social Extensions on your ad campaigns you’re able to leverage all the +1’s your brand has received, whether it be on a search result, on your Google+ Page, your website or on your ads, making it more likely that someone who sees your ad will have a friend or contact who has recommended it.”

To enable Social Extensions on your AdWords campaigns simply click the Ad Extensions tab in your account and select Social Extensions from the drop down menu and choose new extension. You’ll be prompted to add your verified Google+ Page URL and click save.

Google also added a new reporting segment that will help you better understand the impact that social annotations are having on your campaigns and ads. “Starting today you can segment any campaign, adgroup, keyword or ad by a new +1 annotation segment,” reveals Friedman.

Note that this segment works on all campaigns, even ones that don’t leverage the new Social Extension (since +1 annotations can come from a number of sources, and not simply Google+ Pages).

This segment will breakout your performance metrics into three categories

  • “Impressions with personal annotations – (impressions where the viewer had a friend or contact who had +1’d your brand.)
  • Impressions with basic annotations – (impressions that included an anonymous count of people who +1’d your brand)
  • Impressions without any social annotations,” explains Friedman.

social extensions link google+ page to adwords campaign

You can learn more about AdWords Social Extensions in the Help Center article.

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