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Sina Chinese Internet Portal Dropped Google Search Service from Its Website

Chinese Internet portal operator Sina has dropped Google search engine, which until now acted as the back-end search provider on the portal.

According to reports from the Wall Street Journal Google has just lost a major search syndication deal with one of Chinese largest portals.

In 2007, Sina Corp partnered with Google, where Google would power the news, ads and search results for the huge Chinese portal. That deal has ended and Sina is in the process of dropping Google in favor of their own search service, thereby diminishing Google’s Chinese presence even further.

“While we can’t comment on specific partnerships, we announced last year that over time we would not be syndicating censored search to partners in China after fulfilling our contractual commitments,” said Google spokeswoman Jennie Johnson.

Last November, the CEO of Sina, Charles Chao noted that Sina was looking for alternatives to Google, who stopped censoring search results in China last year. If Google moved from mainland China to Hong Kong last year, why is this coming out now?


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