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ShortForm at 2011 Google I/O: Mix and Share the World’s Best Videos Curated by VJs

ShortForm participating in Google I/O 2011, is a new entertainment medium where you find continuous channels of the best videos, curated by a growing community of VJs. At ShortForm you can be a viewer, a VJ, or both. Viewers subscribe to channels of interest, lean back, and enjoy a continuous stream of videos. VJs mix and share the world’s best videos into continuous channels.

ShortFrom at Google I/O

With ShortForm you can:

  • ShortForm auto-curate a select set of channels to surface mainstream content that would appeal to most audiences. ShortForm developed a system for retrieving video entries and their associated metadata, and then ordering them in playlists based on a ranking algorithm.
  • ShortForm allows VJs to import their YouTube favorites and uploads into their channels quickly and easily by authenticating via YouTube’s OAuth provider. Once a user has connected their ShortForm account to their YouTube account, ShortFrom allow them to import their favorites and uploads through an authenticated call to the YouTube Data API. “In the future we’ll streamline the process of uploading videos to YouTube by allowing VJs to upload videos to YouTube directly from ShortForm while adding those videos to their ShortForm channel in the same flow,” the comapny said.

    ShorForm: Favorites & Upload videos

  • Player API: “Providing a seamless channel viewing experience on ShortForm requires that we integrate tightly with YouTube’s JavaScript API to ActionScript 3 player. This allows us to properly handle video events to ensure continuous playback. Users have full control over their viewing experience using the next and previous video buttons, which load videos into the YouTube player. We’ve also begun integrating with the new iframe API interface that’s currently in beta and have seen promising results in our initial tests across desktop and mobile platforms,” noted ShorForm.
  • Android Tablet: We’ve begun testing and looking for places to optimize the viewing experience on tablet devices.
  • ShortForm Widget inspired by YouTube’s new iframe embed syntax is the simplest, most flexible and most powerful way to embed channels anywhere on the web.

[Source: YouTube API blog]

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