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SES 2011: DoubleClick Search Version 3 Demonstrated, Beta Testing Begins!

As announced on Feb 22, today at SES New York, Google gave the first glimpse of the latest version of DoubleClick Search version 3, designed to make these tasks simpler. DoubleClick Search v3 beta is rolled out to select partners and will become avilable to all partners later this year.

Here’re a few features:

  • Workflow: A simplified navigation with an easy-to-use, AdWords-like interface and enabled you make changes to your campaign directly from DoubleClick Search or directly in the search engines. Also added the ability to upload campaigns in spreadsheets with up to 1 million rows, and manage campaigns globally with many language and currency options.
  • Reporting: DoubleClick Search now includes powerful filters and labels that allow you to highlight important keywords. A revamped reporting features also allow you to manage where your ads appear with precise position controls, design your bidding strategy to meet specific ROI goals, and compare how your campaigns are performing across search and display, thanks to seamless integration with DoubleClick’s display platform, DoubleClick for Advertisers.
  • Optimization: New tools to enhance optimization, including the ability to view performance data across all the major search engines and a customizable reporting view so you can focus on what matters most to your business.

Here is a sneak peek at what the new DoubleClick Search will look like:

DoubleClick Search version 3


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