“Search Triggers,” is a new tool offered by Google TV Ads that uses national search trend data to control when and how you deliver your TV ads.
Here is how this works?
Suppose “you own a business that sells grills. The summertime is when you generally run television advertising. But what if it’s a rainy weekend? By tapping into the power of search data, Search Triggers watches for real-time changes in the demand for terms you specify, such as “grills” or “charcoal.”
When query volume spikes or declines, the Search Triggers tool automatically adjusts your daily budget up or down accordingly each day so that you’re delivering the right message with appropriate frequency at the right time,” explains Google.
Using search data to optimize your TV campaigns is another way that Google TV Ads is working to make your TV buy smarter.
In other Google TV news, the company has released a final Google TV add-on for Android SDK for Android SDK, for the upcoming release of Google TV software.
The differences in this version from the preview release are minor:
- “Action Bar now renders horizontally, in line with other Android devices. “We’ve published code for a left-side navigation bar since that may work better for navigating with D-Pad when you have vertically scrolling lists.” Check out an example app built using the sample code here.
- There’re additional keys on the screen for quick access, e.g., picture-in-picture, fast forward, channel up/down, etc. Please note that these keys will only work with the next Android SDK Tools, revision 14,” Google explained.