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Search Market Share “December Results”

The latest search share numbers are in from Compete.com, showing no significant changes, although Live Search is trending slightly upward, and actually showed some gains:

Google continued its climb towards the stratosphere capturing 68% of all search queries in the US. Yahoo! stemmed the receding tide a bit but still lost a marginal amount of market share on slight volume declines. Unfortunately for Yahoo! the continued slide, albeit small, pushed them to a new low for market share.

MSN/Live continued the good fight in December and actually outpaced Google with respect to percentage gains in volume. Year-over-year, MSN/Live total search volume was up nearly 40%.

Ask held the dubious title of posting the largest overall decline in search volume in December. Although a 5% month-over-month decline in search volume after a substantial increase is hardly anything new to Ask. Despite the roller coaster ride, year-over-year Ask volume was up nearly 31%. Unfortunately, when you’re the little guy you need astronomical gains to make real headway. Market share for Ask was essentially unchanged from December 2006. Last but not least, AOL had the largest percentage gains in volume month-over-month with a gain of 5.5%. Despite year-over-year volume gains, AOL hasn’t been able to keep pace with the market and has lost market share from December 2006.

Google, Yahoo!, MSN, Live Search, AOL, Ask.com, Search Engine, Search, Internet Search, Search Result, Market, Share, Popularity

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