diTii.com Digital News Hub

Sign up with your email address to be the first to know about latest news and more.

I agree to have my personal information transfered to MailChimp (more information)

Aug182010

Search Engine Strategies (SES): Fun and Informative Facts – “People want quarter-inch holes, not quarter-inch drills”

The Search Engine Strategies conference in San Francisco kicked off with a bang and ended with, well, a Y bang (Y!). Here’re some fun and informative facts:

  • 34% of media time is spent online, yet only 12% of marketing dollars are spent online—Mark Poirier, Acquisio
  • In 5 years mobile search will outpace Web search—Shashi Seth, Yahoo!
  • 36% of searchers click on news, but 31% click on images—Kristjan Mar Hauksson, Nordic eMarketing
  • Yahoo! Analytics are in near-real time (7-second delay)—Josh Cobb, Yahoo!
  • 75 – 80% of content on major ecommerce sites like Amazon, Best Buy and WalMart is user-generated—Michael DeHaven, Bazaarvoice

Quote of the day: Heather Lloyd-Martin, Successworks, on why eCommerce companies should develop content that serves users’ needs, instead of just pushing products from their own perspectives: “People want quarter-inch holes, not quarter-inch drills.”

[Source]

Share This Story, Choose Your Platform!

Get Latest News

Subscribe to Digital News Hub

Get our daily newsletter about the latest news in the industry.
First Name
Last Name
Email address
Secure and Spam free...